Margin, funds and incentives
Reward
- MDF against an agreed business plan, released on execution and ROI reporting
- Quarterly growth and annual performance SPIFFs
- Tier rebates paid on attainment against target
- Preferred pricing on registered deals
People and accreditation
Enablement
- Free sales and technical certification, no cost to the partner
- Hands-on restore lab — certified on recovery, not just backup
- Named partner manager and pre-sales access by tier
- Onboarding to first quote in three days
Joint demand generation
Go to market
- Joint business plan with quarterly reviews
- Co-branded campaigns, campaign-in-a-box and joint webinars
- Competitive displacement programme with funded migration
- Sector plays, starting with education
- Shared leads and partner directory listing
Executive sponsor, white glove
Support
- Named escalation owner with a published response SLA
- Executive sponsor at the top tier
- Priority pre-sales and technical resource
- Deal registration decided in two business days
Innovation and roadmap
Partner Advisory Council
- Selected partners, meeting quarterly
- Roadmap input and early access to new capability
- Beta programme and expanded NFR
- Programme feedback loop — partners shape what comes next
Channel First Partner Programme
From launch, all net new logo business transacts through the channel. One programme, one tier for each partner, earned across Redstor and TitanHQ combined whether you trade as a distributor, VAR or MSP.
Margin: Base discount
Growth incentives: Launch and campaign SPIFFs
Deal registration: Preferred pricing on registered deals
Co-marketing funds: N/A
Campaigns: Partner messaging and branding, self-serve toolkits
Support: Channel desk
NFR licences: Single environment
Accreditation: On hold. Not a condition of trading at launch — requirements set before the new financial year.
Margin: Base discount, improved
Growth incentives: Launch SPIFFs, quarterly growth incentive
Deal registration: Preferred pricing, priority pre-sales
Co-marketing funds: N/A
Campaigns: Co-branded campaigns and joint webinars
Support: Priority channel desk
NFR licences: Allocation by tier
Margin: Improved discount plus performance rebate
Growth incentives: Quarterly, paid against agreed target
Deal registration: Enhanced pricing, named pre-sales support
Co-marketing funds: MDF against agreed business plan, released on execution and ROI reporting
Campaigns: Joint campaigns, demand generation, shared leads
Support: Named escalation contact
NFR licences: Expanded allocation
Accreditation: On hold. Not a condition of trading at launch — requirements set before the new financial year.
Margin: Highest discount plus performance rebate
Growth incentives: Quarterly and annual, paid against agreed target
Deal registration: Best pricing, first look on inbound opportunities
Co-marketing funds: Larger MDF pool, same business plan and reporting basis
Campaigns: Joint GTM plan, co-hosted events, shared leads
Support: Named escalation contact and executive sponsor
NFR licences: Unrestricted internal use
Accreditation: On hold. Not a condition of trading at launch — requirements set before the new financial year.
On your whole book with us, aggregated across Redstor and TitanHQ and across your trading entities. Reviewed annually.
Rebates and MDF are earned against an agreed plan and paid in arrears, on evidence of execution and reported return.
Percentages, thresholds, the SKU catalogue and accreditation land before the new financial year. Tiers and structure do not change.