Overview
Introduction to the Brand Guidelines
These brand guidelines define how CyberSentriq is visually and verbally represented across all communications. They are designed to ensure consistency, clarity, and cohesion at every touchpoint, helping to build a strong and recognisable brand. At the core of CyberSentriq is trust, a fundamental principle reflected in our visual identity, from our logo and colour palette to typography and imagery. These guidelines provide clear direction on how to apply these elements correctly, enabling teams and partners to communicate with confidence and consistency. By following these standards, we strengthen our brand presence, reinforce our values, and create a unified experience for our audience across all platforms.
CyberSentriq Brand Logos
As a Cybersecurity business trust is paramount to the success of our brand. To visually communicate trust, we use a vibrant blue a colour widely recognised in psychological studies as the most trustworthy. We have also created a strong, memorable icon to anchor our logo with a bold, split circle. This dynamic arrangement forms a distinctive monogram of the letters C and S, symbolising connection, stability and precision. This mark is more than just a logo element; it serves as a key visual asset within our brand toolkit, acting as a graphic device that connects messages and imagery across our communications and reinforces our core value of trust
Masterbrand Logo
Our Master Cybersentriq Logo. It is the default logo that should be used before any other. The master logo is also available in 3 additional colour ways.
‘Powered by’ Logo
The ‘Powered by’ logo is for use on existing websites and collateral to start to introducing our collective audiences to the new entity. Four versions are available.
‘Stacked’ logo
This logo can be used when the available space, would benefit from a taller/squarer logo lockup - for example, within a horizontal display of different business on a website (ie a sponsorship banner).
Using Our Icons
In certain circumstances a ‘Roundel’ and our ‘Isolated C/S’ icon can be used. Examples include inclusion on a social media channel home page, such as linkedin or twitter/x. Consider the colour of the background when choosing the best/most appropriate version.
Clear Spacing
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. Clear space is developed from the height of the ‘C’ character and from the height of the semi-circular shape in the C/S icons
Brand Colours
The primary colour palette consists of the colours used in our logo, along with black and white. These are our core brand colours and must be used across all brand communications. Think of these as our “top-level” or “always-on” colours, ensuring consistency and strong brand recognition. The secondary palette expands our visual system and is used when we need greater flexibility within the brand. These colours are typically applied in more detailed or layered contexts, such as multi-chapter PowerPoint presentations, product iconography, and supporting design elements. Additional colours may be introduced for specific products or campaigns where required, allowing for further distinction while still aligning with the overall brand identity. Tints of all approved colours may be used in 10% increments to provide variation and depth while maintaining visual cohesion.
Primary Colour Palette
Secondary Colour Palette
Our Typefaces
For all professionally designed materials, Montserrat should be used consistently across all CyberSentriq communications. We recommend using the bolder weights for headlines and pull-out text, while regular and lighter weights should be reserved for sub-headers and body copy. Inter serves as a secondary typeface and may be used in cases where Montserrat is not appropriate, such as digital environments or for improved legibility at smaller sizes. Together, these typefaces create a distinctive and unfussy visual identity, conveying trust through a simple, confident, and approachable style.
Typefaces
Iconography
We have developed two distinct sets of official iconography to support and maintain the overall look and feel of our brand identity. The primary icon set is designed for core brand communication and key touchpoints, while the secondary set serves more functional and supporting roles across products and applications. Together, they provide flexibility while maintaining visual consistency.
Brand Values
Our values shape how CyberSentriq shows up for MSPs, partners, and each other every day. They guide the way we protect customers, simplify complexity, collaborate as one team, and help MSPs grow with confidence. More than principles on a page, our values define the behaviours, decisions, and standards that build trust, deliver results, and set CyberSentriq apart.
We protect MSPs and their customers from evolving cyber threats with reliable, proactive security and data protection. By combining deep expertise with intelligent technology, we help businesses stay resilient before risks become disruptions.
Learn moreWe put MSP success at the centre of everything we do. From improving operational efficiency to helping MSPs retain and grow customers, we act as a trusted partner focused on measurable outcomes and long-term growth.
Learn moreWe challenge outdated approaches to cybersecurity by simplifying complexity and focusing on what delivers real customer value. Our innovation is practical, transparent, and always grounded in expertise, not hype.
Learn MoreWe believe strong partnerships and strong teams create stronger outcomes for MSPs. By working collaboratively, openly, and with shared purpose, we build lasting trust and long-term resilience together.
Learn more