Prove the Value of Security Training
Reporting transforms phishing simulation from a training activity into measurable business value. Clear, evidence-based insights demonstrate reduced user risk, support client renewals, and reinforce the value of your managed security service.
- Demonstrate measurable improvement, with trends showing declining click rates and increased user awareness over time.
- Strengthen client reviews using clear reports that prove security awareness is delivering real risk reduction.
- Support renewals and upsell opportunities with evidence of ongoing value instead of relying on feature discussions.
The Metrics That Matter Most
Click Rate
Who clicked the simulated link, the baseline measure of how many people fell for the test before training takes effect.
Report Rate
Who correctly flagged the email rather than clicking, demonstrating active defense rather than simple avoidance of a mistake.
Repeat-Offender Rate
Who keeps clicking across multiple campaigns to identify individuals who need escalated or more frequent follow-up training.
The Trend Over Time
The pattern across recent campaigns matters more than any single snapshot, since a single result tells you little.
Direction, Not Snapshots
What matters is whether the trend line moves the right way, campaign after campaign, as training reinforces learning.
Report Rate Matters Most
Often overlooked alongside click rate, a rising report rate shows employees are actively defending, not just avoiding mistakes.
Visibility Per User, Per Client, and Across the Whole Base
Reporting works at three levels, giving MSPs the visibility to spot risk early and direct resourcing decisions, including upsell conversations, toward the clients and users who need attention most.
- Per User: See exactly which employees are repeat clickers and need targeted follow-up attention.
- Per Client: Compare one tenant's current risk against its own history over time.
- Across the Base: Identify which clients carry the most risk and where support is best spent.
The Human Risk Reality
Over 80% of breaches involve a human element
of organizations experienced a cyber incident in 2025
users click malicious links in phishing emails
expect phishing to increase, increasing risk across every customer you support
Reporting That Proves ROI
Monthly reports are generated automatically, fully white-labeled, and ready for client reviews with no manual formatting. Susceptibility typically drops from 38 percent to under 5 percent within a year, giving MSPs clear, presentation-ready proof the service is working.
- Presentation-Ready, Every Time: Reports are generated and branded automatically, with no extra preparation before a business review.
- Consistent at Scale: Every client gets the same standard of report on the same schedule, regardless of technician.
- ROI Without the Rebuild: A year of accumulated reports makes the renewal case on its own, no business case needed from scratch.
Benchmarking Against the Industry
Client results mean more with context. Industry click rates average close to 38 percent before training, varying by sector, size, and region. Comparing a client's rate against the baseline shows exactly how much value training delivers.
- See Where Clients Stand: Compare a client's click rate against sector, size, and regional peers, not just their own history.
- Reframe Skeptical Conversations: Show a client moving from above to below the industry average, turning cost into proof of value.
- Competitive Advantage, Not Just Compliance: Position strong results as an edge over less-prepared peers in the same sector.
What This Means for MSPs
Ready-Made for Reviews
Automated, white-labelled reports give MSPs finished content for quarterly business reviews, with no extra preparation time before every meeting.
Time Back for Conversations
Freeing account managers from report-building means more time spent on client conversations, not on the paperwork behind them.
Proof That Justifies Price
Trend and benchmark data prove the service reduces risk, supporting renewal conversations and justifying price increases without difficult negotiation.
Spot Risk Before Incidents
Per-tenant dashboards let MSPs identify the highest-risk clients before a phishing click becomes an incident, enabling proactive management.
Consistent at Every Scale
Automated reporting ensures every client receives the same standard of evidence, regardless of team size or account growth.
The Value Clients Can See
Reporting turns security awareness training from a background task into a visible, sellable outcome clients can see and value.
SAT Reporting Analytics Frequently Asked Questions
Click rate, report rate, repeat-offender rate, and the trend across campaigns over time matter more than any single result, since they show whether behaviour is genuinely changing rather than fluctuating randomly
Yes. Reporting works down to the individual level, making it easy to identify repeat clickers who need targeted follow-up training or a different approach.
Yes. Monthly and quarterly reports are generated automatically and can be white-labeled with the MSP's own branding for client delivery, with no manual formatting required.
A client's click rate can be compared against industry averages, which sit close to 38 percent before training, to show how much a program has improved their position relative to their sector.
Track the trend over multiple campaigns rather than a single test. A falling click rate and rising report rate over several quarters is the clearest evidence of behavior change and return on investment.